Speaking to journalists at his company’s sustainability event in Paris, Europe’s richest man Bernard Arnault criticized climate activist Greta Thunberg for “surrendering to catastrophism.”

Arnault, whose giant group LVMH boasts Fendi, Christian Dior and Givenchy amongst its luxury brands, said of the teenage campaigner in comments reported by AFP, “I find that her views are demoralizing for young people. … She’s a dynamic young girl, but she’s surrendering completely to catastrophism.”

Championing his own “green” goals Arnault said, “We believe that environmental performance is a source of innovation, creativity, excellence and must be considered in all design and manufacture activities. We are committed to accelerating our work in that field and going even further.”

Fashion brands like LVMH are in the spotlight of climate change activists over their sustainability and supply chains. LVMH has promised to reduce its carbon emissions by 25% by 2020 and would make its full chain traceable, including fur to individual farms, by 2025.

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